News

Think Caffeinated Milk Sounds Wild? SPYLT Is Making It Real

In a crowded functional beverage market dominated by energy drinks a newcomer is quietly redefining caffeine. SPYLT is a high-protein caffeinated milk gaining momentum among fitness consumers and Gen Z shoppers. The result is a versatile beverage providing functions for energy or a workout recovery option. SPYLT uses real dairy, 20 grams of protein, and…

Molson Coors to Lay Off 400 as It Refocuses on Growth Beyond Beer

November 3, 2025 — Molson Coors Beverage Company is set to cut roughly 400 salaried positions across its Americas business by the end of December 2025, marking a major restructuring move as the company sharpens its focus on a rapidly evolving beverage landscape. In an internal announcement confirmed by the company, the job reductions (representing…

Yerba Madre Unveils New Brand Identity and Mission

Guayakí Yerba Mate announced May 2, 2025 the company would undergo a rebrand changing the name to Yerba Madre. For industry insiders, distributors, and suppliers this might seem like old news. But for consumers and general public the rebrand may still be unfamiliar. Yerba Madre’s story began in 1996, when the company was founded in…

We are a drink related informative site providing industry news and market trends to emerging brands, innovations, and reviews. We exist to keep the brain bubbling. Grab a beverage, stay curious, and dive into trends shaping how the world drinks!

Let’s connect