BevTrends

Energy

Think Caffeinated Milk Sounds Wild? SPYLT Is Making It Real

In a crowded functional beverage market dominated by energy drinks a newcomer is quietly redefining caffeine. SPYLT is a high-protein caffeinated milk gaining momentum among fitness consumers and Gen Z shoppers. The result is a versatile beverage providing functions for energy or a workout recovery option. SPYLT uses real dairy,…
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Beer

Molson Coors to Lay Off 400 as It Refocuses on Growth Beyond Beer

November 3, 2025 — Molson Coors Beverage Company is set to cut roughly 400 salaried positions across its Americas business by the end of December 2025, marking a major restructuring move as the company sharpens its focus on a rapidly evolving beverage landscape. In an internal announcement confirmed by the…
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Energy, Tea

Yerba Madre Unveils New Brand Identity and Mission

Guayakí Yerba Mate announced May 2, 2025 the company would undergo a rebrand changing the name to Yerba Madre. For industry insiders, distributors, and suppliers this might seem like old news. But for consumers and general public the rebrand may still be unfamiliar. Yerba Madre’s story began in 1996, when…
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Energy

Red Bull Winter Festivites Advent Calendar, Winter Edition, and Upcoming Events

Red Bull Winter Rollout Well… it’s that time of year again for Red Bull drinkers everywhere. Red Bull consumers speculated what the new flavor this year would be. Would it be Iced Vanilla Berry again? (October 2024). This years winter edition will feature Fuji Apple-Ginger (October 2025). New seasonal flavor…
Continue reading →: Red Bull Winter Festivites Advent Calendar, Winter Edition, and Upcoming Events